Saturday, July 22, 2006

Marketing for Hypnotists

Hannah Martine spoke about marketing today at the Oregon Hypnotherapy Association meeting. I found her presentation exciting and informative.

A lot of people hate sales and marketing. They think it is about getting compliance: convincing someone to do something against their wishes, or against their better interests.

If that's sales, I don't like it either!

For me, sales and marketing aligns with NVC. It's about helping customers get their needs met. What needs are unmet in their current situation? What strategies would most completely fulfill those needs? Sales and marketing is about being of service: helping someone discover what's most important and valuable for them, and then how to make it a reality.

A huge range of NLP processes and concepts apply to PR, marketing, advertising, and sales. After spending 20+ years in PR, I'm especially interested in those uses.

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